I tune your site so it's obvious what you do, where you work, and why people should trust you. No fluff, just structured signals that line up with how people actually search in South London.
I audit your pages, fix crawl barriers, map keywords to services, reinforce local landing pages, and make sure your Google Business Profile and onsite content tell the same story.
I start with the URLs you want customers to find. A page can load in a browser while still sending confusing signals to a search engine: a redirect to a different page, a canonical pointing elsewhere, or a robots rule that prevents crawling. Those checks come before changing the copy.
Once the technical signals agree, I review whether each service has a useful page of its own, whether visitors can reach it through the site's navigation, and whether its title and content explain the service clearly. Local information should reflect where you actually work, rather than repeating the same page under a different place name.
Search Console helps distinguish a technical fault from a page Google has crawled but has not chosen to index. Fixing the site makes it eligible for consideration; inclusion and rankings remain Google's decision. The next steps depend on the affected URL and its reported reason.
Owner-run suppliers, clinics, trades, and specialist studios who rely on consistent local enquiries but don't have time to chase algorithms.
Based nearby? Read about my SEO work for South London businesses, or see what I actually do on a project.
Expect clearer search snippets, steadier rankings around Croydon and Surrey, and more enquiries because visitors instantly understand what you offer.
Most projects show movement in 4-6 weeks once content and local signals are aligned, with bigger gains building over the next few months.
Only if they're useful. Many clients just need a focused sprint plus a light-touch check-in once the groundwork is done.
Yes. I document changes clearly so your in-house or external team can implement anything that sits outside my remit.
If the copy needs tightening, I handle it. Otherwise I give you clear briefs so updating pages is simple.