What I actually do
Most of the businesses I work with have one thing in common. They're good at what they do, and their website… isn't exactly backing that up.
They're busy running a real operation. The site was thrown together years ago, patched a few times, and now just sits there. It technically works, but it doesn't really help.
That's usually where I come in.
I'm new as a business, but I've been making things work, solving creative problems and quietly sorting the stuff that actually matters for years. This is just the first time it has my name on it.
What things look like before I get involved
When I look at a website for the first time, I'm not thinking about "brand workshops" or "funnels."
I'm asking three basic questions:
- Does this actually look and feel like the business I'm being told about
- Would a stranger feel confident getting in touch after landing here
- Is Google even being given a fair chance to understand any of this
And honestly… the answers are often: sort of, not really, and not easily.
The business is usually solid. The website is just playing catch-up.
What I actually do on a project
When someone hires me, they're not buying a checklist or a PDF strategy.
They're buying time, focus, and someone who will simply sort it.
On a typical project I will:
- go through the existing site and see what's helping and what's quietly sabotaging things
- rebuild or reshape the site so humans (and Google) can actually understand it
- clean up the parts that affect how you show up online
- make sure the thing loads properly and doesn't feel like it's stuck in 2009
- bring the tone and look up to the standard of the actual business
You won't see every change I make — and you shouldn't have to.
The whole point is that your customers feel the difference, not that you're dragged through a technical tour.
Outcome
What usually changes for the business
After this kind of work, a few things tend to happen:
- New visitors understand what you do much faster.
- You look and feel more like the business you actually are.
- Google has a clearer job, so your visibility steadies and grows over time.
No wild claims. No invented numbers. Just fixing the weak link in the chain.
It gets better. That's the point.
Client profile
Who this is really for
The way I work suits:
- local suppliers and wholesalers
- trades and construction firms
- independent shops, clinics, and studios
- small, owner-run service businesses
Most of my clients are busy running the actual business and don't have the time or headspace to babysit a website.
If you want your online presence quietly sorted, without jargon and without upselling, you're probably in the right place.
And yes, I do practice what I preach
I've had fun putting the Onna-Stick Wonderworks site together. It's odd in places, playful in others, and very much me.
But the real magic isn't the bits you can see. It's how it behaves, how it's built, and how it feels to use.
And just to be clear… you're not going to end up with something like this unless you specifically ask for it.
(Some people genuinely do. The full wizard-and-wonderworks treatment.)
The point isn't to make every business look like mine.
The point is to make your website feel like you — while still being clear, quick, and actually pleasant to use.
If you want to see how I balance personality with clarity, have a wander around this site.
That's exactly how I approach client work too. No templates. No agency-default look. Just something that fits who you are and helps you get noticed.